How much does a Wix website cost?

A Wix website can technically be free. Wix offers free plans that allow anyone to create and publish a basic website using predefined templates. However, if you keep the free plan, you cannot link your website to a custom domain name. So you may need to upgrade to a paid plan.

The first paid plan is the Light plan, which allows you to publish a basic website without online payment but with your domain name.

The second paid plan is named the Core plan. It allows you to setup a basic eCommerce.

The third paid plan is named Business. It allows you to setup a standard eCommerce, you get also more storage space and a better tool to do marketing.

The last plan is the Business Elite one which allows you to get an unlimited storage space and invite 100 collaborators for example.

OK, but what interests you is not the different plans, but what determines the price of a Wix application.

1. Custom design: If you want to integrate a customd design, you will have to do custom development.While Wix offers many free templates, these templates are designed to work for generic use cases. A professional website usually requires a custom layout, tailored user flows, and consistent branding across all pages.Custom design often includes adapting layouts for mobile devices, improving readability, and optimizing user experience for conversions. Branding elements such as colors, typography, and visual hierarchy also need to be aligned with your business identity, which goes far beyond simply selecting a template.

2. Custom features:Custom features on Wix are mainly built using Wix Velo, which allows developers to add JavaScript logic on top of the platform. This makes it possible to create advanced forms, automate workflows, and connect external APIs. Typical custom features include multi-step forms, conditional user flows, data collection, and basic backend logic. However, this customization remains limited compared to a fully custom website. Wix controls the backend architecture, which restricts how data, authentication, and complex workflows can be handled.As a result, custom features on Wix often require workarounds rather than deep system customization. This increases development time and cost, especially when business logic becomes more complex. Keep in mind that custom features are built on top of Wix, not inside it.

3. Paid apps & extensions:Wix offers a large marketplace of third-party apps to extend website functionality. While many apps appear inexpensive at first, most of them rely on monthly subscriptions. As projects grow, multiple apps are usually required, leading to accumulated recurring costs. Over time, the combined cost of paid apps can easily exceed the price of the Wix subscription itself. In addition, relying on third-party apps creates dependencies that can impact performance, flexibility, and long-term maintenance if pricing or availability changes

4. Maintenance:Maintaining a Wix website is relatively simple for small projects, but costs increase as the site grows. If you have a large application, you will need to take this into account. At a certain point, maintaining and extending a Wix website may cost more than rebuilding it using a custom solution.

The cost of a Wix website varies widely depending on customization, features, and long-term requirements. Below are realistic price ranges based on common project types:

Simple website (template-based): $300 - 800$

Profesionnal business website: $800 - 2,000$

Advanced or custom-heavy project: $2,000 - 5,000$